Day 2: Identify Your Target Audience and Create a User Flow

Goals for Day 2

  • Clearly define the primary and secondary target audiences for CSR Guruji.
  • Create a simple user flow to visualize how the platform will work.
  • Begin outlining the structure based on the user flow and needs.

Key Tasks

Identify Target Audience

Primary Audience:

  • NGOs: Nonprofits looking for CSR funding, collaborations, and volunteers.
  • CSR Companies: Corporates seeking authentic NGOs for impactful projects.
  • Secondary Audience:
  • Volunteers: Individuals wanting to contribute skills or time.
  • Donors: Organizations or individuals looking to fund specific causes.
  • Create a Simple User Flow

For NGOs:

  • They contact the CSR Guruji team to get verified.
  • Their profile is created by the backend team.
  • They can list their projects and needs.

For CSR Companies:

  • Search through NGO profiles and projects.
  • Filter based on cause, location, or project size.
  • Connect with NGOs for collaboration.

For Volunteers/Donors:

  • Browse verified NGOs and projects.
  • Choose opportunities to contribute time or funds.

Structure Based on User Flow

Pages tailored to audience needs:

  • For NGOs: “Get Verified and List Your Projects” section.
  • For CSR Companies: “Find Impactful NGOs” section.
  • For Volunteers/Donors: “Make a Difference” section.

Output for Day 2

  • A clear breakdown of target audience categories.
  • Basic page structure aligned with the user flow and audience needs.