Day 2: Identify Your Target Audience and Create a User Flow
Goals for Day 2
- Clearly define the primary and secondary target audiences for CSR Guruji.
- Create a simple user flow to visualize how the platform will work.
- Begin outlining the structure based on the user flow and needs.
Key Tasks
Identify Target Audience
Primary Audience:
- NGOs: Nonprofits looking for CSR funding, collaborations, and volunteers.
- CSR Companies: Corporates seeking authentic NGOs for impactful projects.
- Secondary Audience:
- Volunteers: Individuals wanting to contribute skills or time.
- Donors: Organizations or individuals looking to fund specific causes.
- Create a Simple User Flow
For NGOs:
- They contact the CSR Guruji team to get verified.
- Their profile is created by the backend team.
- They can list their projects and needs.
For CSR Companies:
- Search through NGO profiles and projects.
- Filter based on cause, location, or project size.
- Connect with NGOs for collaboration.
For Volunteers/Donors:
- Browse verified NGOs and projects.
- Choose opportunities to contribute time or funds.
Structure Based on User Flow
Pages tailored to audience needs:
- For NGOs: “Get Verified and List Your Projects” section.
- For CSR Companies: “Find Impactful NGOs” section.
- For Volunteers/Donors: “Make a Difference” section.
Output for Day 2
- A clear breakdown of target audience categories.
- Basic page structure aligned with the user flow and audience needs.