From 2003 to 2023, I ran several business networks and companies with a vision to uplift and support others. My approach was simple: provide value, guidance, and services without expecting anything in return. I believed in giving back, creating a sense of community, and empowering others. But as the years passed, I noticed a curious pattern many people left my group.

At first, I couldn’t understand why. Wasn’t I helping them enough? Was there something missing? After reflecting deeply, I found the answer: I didn’t charge any fee, and a lot of what I offered was free.

Sounds strange, doesn’t it? You’d think free services would attract more people and create stronger bonds. But in reality, it doesn’t always work that way. It’s all about psychology.

The Value Perception

In life, people often equate value with cost. If something is free, they subconsciously assume it’s not worth much. No matter how good the service or advice, its impact diminishes in the eyes of those receiving it because there’s no tangible investment from their side.

On the other hand, when someone pays for a service, they feel more committed. Their investment—whether money, time, or effort—makes them value the outcome more. This is why people often cherish what they work hard to earn, but may take freely given things for granted.

The Lack of Accountability

Free services can sometimes create a lack of accountability. When people don’t invest financially, they may not take the offering seriously. They can walk away easily, thinking they’ve lost nothing. The commitment level drops when there’s no personal stake involved.

The Feeling of Unequal Exchange

Interestingly, free services can also lead to feelings of guilt or imbalance. Some individuals might feel uncomfortable receiving without giving back. Instead of expressing gratitude, they might distance themselves because the lack of exchange feels awkward.

Lessons Learned

Over these years, I’ve realized the importance of striking a balance between generosity and professionalism. While it’s noble to offer free services to those in need, it’s equally important to create a structure where people value what they’re getting. Charging a fee isn’t about being greedy; it’s about creating a mutual sense of respect and accountability.

I now believe in “Value for Value”—an exchange where both sides feel enriched. It’s not just about money; it’s about time, energy, and appreciation. When people invest, they grow. And when they grow, they stay.

Moving Forward

This journey has been an eye-opener. I’m still committed to helping others, but now with a more structured approach. I want to ensure that my efforts are sustainable and impactful, while also teaching people the importance of valuing the help they receive.

To anyone building a group, community, or business, my advice is simple: don’t hesitate to charge for your services. It’s not about greed; it’s about creating value, accountability, and a sustainable environment for growth.

Remember, psychology drives behavior. Understanding this will help you build stronger, more committed communities.